shopping therapy

Shopping  therapy: 

“When the going gets tough, the tough go shopping”? There just may be some wisdom in that.

More than half of Americans admit to engaging in “retail therapy”—the act of shopping and spending to improve one’s mood. This echoes a previous study , published in the Journal of Psychology and Marketing, that revealed 62% of shoppers had purchased something to cheer themselves up, and another 28% had purchased as a form of celebration. 

Is “retail therapy” actually therapeutic? 

In small, manageable doses shopping can soothe the soul. Shopping isn’t a problem when it’s done in moderation, just like moderate use of alcohol.

Of course, it’s possible to overdo consumption, in terms of drinking or shopping, or any number of other things for that matter.